Investing in digital marketing can often feel like gambling, and for good reason. Brands are asked to take hard-earned revenue, and throw it on the table in hopes their bets will lead to further sales. They’re not wrong to do so, especially right now. As digital transforms how we all do business, the potential windfalls become even larger, because modern technology opens up so many new potential customers.
Since the pandemic hit, we've been able to adapt to to the "new normal" and come out stronger than ever. Devin Deaton, a partner at Max Connect, spoke with Forbes about how our agency is doing during the pandemic.
Over the past ten years, e-commerce market penetration grew from 5% to 15%. Surprisingly, during just the first 8-weeks of the pandemic, the market growth doubled. The industry should be considering the takeaways from this growth as they revise their digital marketing plans for the new year. Hear from Devin Deaton, a partner at Max Connect Marketing, as he breaks down the data and trends from the past 12 months and how marketers can use this information to position themselves for the year ahead.
One of the early realities of the pandemic was that, as marketers pulled spend, it became very cost efficient for brands that continued to spend. That gravy train has stopped, and once again competition is high. So how should marketers trying to navigate these new realities proceed? Here’s how we’re approaching this question at Max Connect.
Devin Deaton, Kyle Nelson, Ryan Johnson, and Travis Draper recently joined Silicon Slopes to discuss the how Max Connect optimizes campaigns that are underperforming and push even the best campaigns to do better. They deep dive into how we leverage our experience to develop impactful strategies for clients and partners across industries and channels.
Max Connect Marketing landed at No. 3,180 on Inc. magazine's 2020 Inc. 5000 list of the fastest-growing private companies. The exclusive list represents a unique look at the most successful companies within America’s independent small businesses.
We hope you, your family, and friends are healthy and able to enjoy this wonderful holiday weekend. Whether in person or virtually, we hope you can spend some quality time with the people you love. The Max Connect Team wanted to share a special message during this 4th of July. We created this one-minute video that shares our message of love and gratitude for our fellow Americans.
As a result of the COVID-19 situation, Google is temporarily removing certain features from Google My Business. Here’s what you need to know about your Google My Business listing.
In the wake of COVID-19, we are taking the necessary precautions as a company and have told all employees to work from home. We are still working hard and are not going to let COVID-19 slow down our mission of driving the best results possible for our clients and maximizing every marketing dollar spent.
Google officially launched another broad core update on January 13th, 2020. Based on our analytics, it appears Google has increased its guidelines on medical content. Medical websites impacted by core updates tend to have a low E-A-T score (expertise, authority, and trustworthiness).
One of the most common questions we get from clients is, “What is the silver bullet?” As much as I would like to feel like Batman pulling one out of the Batmobile, there isn’t one single silver bullet in marketing. The silver bullet is doing a lot of little things the right way.
Imagine you're a store owner. You see people walk into your shop, browse a few things, and walk right back out without buying a single item. Every time this happens, you miss out on revenue. The same can be said for traffic to your website. The good news is that you can fix this by making your website work smarter, not harder through conversion rate optimization.
As we near the end of 2019, we have taken time to reflect on key events from the year. We have added significantly to our family of employees, we have added new capabilities to the agency, we have engaged in exciting work for local and national brands, and we have taken some time off to serve in our community. We recognize that this is all made possible through our relationships with our partners and clients.
Google announced that it's been rolling out a new update called BERT. This new algorithm is designed to understand natural language queries better. According to the release, BERT will affect 1 in 10 search queries, which means it's one of the biggest Google updates of the last five years. In other words, your site will most likely be impacted.
Greg Weeks Appointed to Chief Executive Officer of Max Connect Marketing
Regardless of your industry, business size, or location, going digital is not only recommended but necessary. Here’s a breakdown of why digital marketing is more important than ever and how a digital marketing agency can help you increase your online presence.
It's part ten of "The Human Intelligence Project," and we're showcasing one of Max Connect's graphic designers, Brian Gee. Brian combines art and technology to communicate ideas through images, logos, and the layout of websites and advertisement. He uses a variety of design elements to achieve artistic or decorative effects that catch the attention of potential clients and customers and portray the message.
Google officially rolled out a broad core update on Monday, June 3rd, 2019. Although Google claims the June 3rd update isn’t a major one, our SEO specialists continue to keep an eye out for how our clients’ results are impacted.
We are back with another video on 2019 digital marketing best practices. Today we are talking about some unique ways to get killer video footage without breaking the bank. #video #create #videoproduction #design
To showcase the human element of our industry, we created “The Human Intelligence Project.” This project offers a glimpse inside the minds of our creative and talented team members. For week 7 of “The Human Intelligence Project,” we’re showcasing one of Max Connect’s senior digital marketing managers, Taylor Hathcock.
It's Devin & Canden from Max Connect Marketing back with some new 2019 digital marketing trends. Today we are talking about three ways to improve your blog posts. The digital marketing landscape is always changing and so is the content world. Our team of experts stay up to date on the latest and greatest and here are 3 simple ways to improve your blog.
Bryce is an account manager who’s been at Max Connect for two years. Getting to know new people and building meaningful relationships is what makes him tick. We believe Bryce’s investment in relationships is what makes him a successful account manager at Max Connect.
Did you know 46% of people will leave your website if it takes more than 3 seconds to load? Well now you know. Today, Canden and Devin are talking about the importance of a
Our clients saw a 22% increase in organic traffic in 2018. We wanted to give you some insights into the SEO trends to look for in 2019.
It’s part three of “The Human Intelligence Project,” and next on our list is William Rowe. Will is a Senior Digital Marketing Manager and has been with Max Connect for just over 3 years. Essentially, he pushes the buttons so you don't have to.
We’re kicking off “The Human Intelligence Project” to offer a glimpse inside the minds of our team members and how they leverage tools to provide the most innovative solutions for our clients. For our first employee showcase, we’re shining the light on our lead developer, Kevin Landgren.
In 2018, Google rolled out three broad core ranking updates, which caused a massive disruption in the search results. Since then, we’ve been anticipating another big core update. It finally made its appearance on March 12, 2019. Google recently confirmed the release of a core algorithm update and named it “March 2019 Core Update.”
Since the dawn of the internet, online advertising has revolutionized the marketing industry. Since over 90% of Americans prefer shopping online, establishing an online presence is a crucial component of your marketing strategy, regardless of the size of your business or what industry it belongs to. If you’re eager to promote your business online, chances are you’re considering hiring a digital marketing agency. But what exactly does a digital marketing agency do? Fortunately, we’re here to break it all down.
We'll share with you information about what we love to do most: Digital marketing strategies. That includes search engine optimization, paid search marketing, social media marketing, brand development, and video production – just to name a few.