Google Releases a Broad Core Search Algorithm Update on May 4th

Google officially launched another broad core update on May 4, 2020, and is now done rolling out. The following announcement was made via the official Twitter account, Google Search Liaison:

The previous core update was the January 2020 core update. The one prior to that was the September 2019 core update. Based on our analytics, the January 2020 Core Update was far more powerful than past updates, impacting nearly every niche, particularly domains related to YMYL (your money, your life) took a hard hit.

So, how does the May 2020 core update compare to past updates? Based on our analytics, it appears the May 2020 Core Update was bigger and broader. Plus certain niches were impacted more, including:

  • Travel
  • Real estate
  • Health
  • Pets & animals
  • People & society

Of course, these niches may have been impacted due to COVID-19.

What Can You do if You're Hit by Google's Core Updates?

Google has previously shared advice about broad core algorithm updates: "We know those with sites that experience drops will be looking for a fix, and we want to ensure they don't try to fix the wrong things. Moreover, there might not be anything to fix at all." Google added, "There's nothing wrong with pages that may perform less well in a core update." While Google claims there is no “fix” for their core updates, they shared the following advice on Twitter after last year’s broad core algorithm update:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Our best advice is to build great content that you audience finds valuable.

Let Max Connect Improve Your SEO Ranking

At Max Connect, we stay informed about industry trends so we can provide our clients with marketing campaigns that will increase traffic and drive sales. Between technical SEO, optimized content, intuitive user experience, and keyword research, our SEOs continually adapt to the ranking shifts that occur when Google's core algorithmic updates roll out.

If your website needs an SEO audit or complete overhaul, contact Max Connect at (385) 425-6731, or shoot us an email at: