What Does A Digital Marketing Agency Do?

Since the dawn of the internet, online advertising has revolutionized the marketing industry. Since over 90% of Americans prefer shopping online, establishing an online presence is a crucial component of your marketing strategy, regardless of the size of your business or what industry it belongs to. If you’re eager to promote your business online, chances are you’re considering hiring a digital marketing agency. But what exactly does a digital marketing agency do? Fortunately, we’re here to break it all down.

What Is Digital Marketing?

First, let’s define digital marketing. Digital marketing is an umbrella term used to describe a wide range of products or services using digital technologies. The main goal of a digital marketing company is to do the following:

  1. Increase your online presence.
  2. Attract, engage, and convert customers online through a variety of channels.
  3. Make you money.

What Does a Digital Marketing Agency Do?

Digital marketing agencies offer a plethora of unique services that create an unbeatable value. But here are the cliff notes.

Social Media Advertising and Management

With 9 out of 10 companies on social media, consumers now expect to find their favorite brands across every social media platform. Digital marketing agencies can manage your social network profiles for you and increase the reach and engagement of your social community.

Pay-per-click Marketing

Pay-per-click marketing is a way to buy visits to your website, rather than earning those clicks organically.

Website Design and Development

A clean and fresh website can help you stand out among your competition. However, an exceptional website requires more than just pretty pictures. Your digital marketing agency can help convey your message, implement a mobile-first design, create lead generation tools, and create an intuitive user experience.

Content Marketing and SEO

Content marketing and search engine optimization (SEO) focuses on growing your website’s visibility in a search engine's organic, unpaid results. In layman's terms, it’s the process of optimizing online content so that it shows up as a top result for searches of a certain keyword,


Digital marketing agencies will help you re-engage with your customers by delivering dynamic ads that are specific to the exact product they viewed on your website.

Other digital marketing services include video marketing, mobile marketing, email marketing, and more.

Partner with a Nationally Recognized Digital Marketing Agency

Don’t be fooled by the quick-and-easy digital marketing “gurus.” Before you hire a marketing agency, make sure you do your homework. At Max Connect, we know digital marketing like the back of our hand. We keep our finger on the pulse of the industry so we can create innovative and effective marketing strategies. If you’re ready to partner with Utah’s leading digital marketing agency and create something amazing together, send us a note at info@maxconnect.com or hit us up at (801) 260-2835.