What Media Buyers Want Out of 2021’s Upfronts

2020’s upfronts...weren’t exactly a roaring ’20s party. However, with great anticipation for 2021, the belief is that TV programming will get increasingly better and streaming packages will be modified for greater pricing & performance. We continue to see tremendous value in purchasing real-time, programmatic inventory for OTT alongside an upfront media strategy.

Recently, Marketing Brew spoke with several media buyers, including Max Connect's CCO, Phil Case, about their hopes for this year's presentations. Take a look at this insightful article!